Jon Rucker

IMC PLAN -

Brand Launch

At Nutragentics, Dr. Andrew Myers had a crazy idea to create the world's first wholefoods dietary supplement and he asked me to find the product's niche and lead the brand launch... with help from my team I think we pulled it off! 

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I didn't get to pick the name, BUT I got to manage most of the process from validating the product's niche through consumer data and product testing to coordinating the package design and soft launch event..

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Project highlight:

 

Launched the JOGA-KI product as the numer one sponsor for the 2016 Yogafort event and got to work with amazing people from the yoga community. Surveyed participants and gathered valuable feedback from customers and social influencers.

 

Scope included: 

Managing four social media campaings, overseeing the product's brand development; testing products in Boise yoga studios; coordinating PR efforts with our yoga ambassadors; and assisted in the development of marketing materials.

 

Favorite part:

• The social media accounts doubled in followers week to week for the first month.

• Influenced the packaging material and color pallet.

• Created my first snapchat geofilter.

• Pitched the product concept to multiple investors securing one vital partnership.